Once around the Blog.‍

16.04.2025

Courage to Lose Control

Alexander Herrmann is an entrepreneur, star chef, TV star and book author. Here he talks about how he built up his premium brand – and more.

12 Min.

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Kumpels as impulse givers.

The Kumpels report on everyday agency life, specialized topics and everything that motivates brand lovers.

Bergwerk

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02.04.2025

5 Min

Make a Cure out of Duty

Bergwerk's Creative Stef Forberich and Owner Hans-Peter Brendel talk about the requirements and impact of ESG Reports.

Ulli

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05.03.2025

3 Min

Brand Work Requires Brand Love

Bergwerk's owner Ulrike Brendel explains why her business card also says “brand lover”.

Bergwerk

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29.01.2025

2 Min

Trust. Energy. Lightness – Our Motto for 2025

With trust as our foundation, energy as our drive and lightness as our companion, we intend to shape our year 2025.

Laura

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04.07.2024

2 Min

A Heart and a Paw

Laura and Zazu are an experienced team that has a positive influence on the working environment and productivity through their peace and joy.

Hans-Peter

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20.06.2024

3 Min

Realness: The Courage to Be Authentic

What really counts when working with customers? What defines first-class brand work? My answer is Realness. It must be real. It must be consistent. It must have a soul.

Henrik

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05.06.2024

2 Min

Moving Brands Move People

Why motion design and animation are essential parts of a brand.

Customers. Voices. Projects.

We talk to customers and partners about current projects, strategic brand management and other topics that move us.

Ulrich Hielscher, Managing Director of Internationale Hydraulik Akademie GmbH

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22.08.2023

6 Min

“It was time.”

An interview with the Internationale Hydraulik Akademie GmbH (IHA) about the why and how of their new brand identity.

Strategy and Branding Magazine

How does an entrepreneur experience the relaunch of their own brand? What makes for good branding work? And how do you achieve “the best”? The first issue of our FOKUS MARKE magazine focuses on these and other topics. Are you interested? We would be happy to send you a copy. FOKUS MARKE is only available in German.

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