Transposition
In the initial workshop, in addition to the seminar content, we also developed an awareness of the company as a whole, the IHA brand and the market. This resulted in a sharpened profile and a consolidation of core competencies, which are reflected in the new name “IHA – Die Hydraulik-Akademie” and the service statement “We advise, test, train”. In this new awareness, the trademark was also carefully but effectively adjusted. The dynamic white on red lettering is prominently positioned in a rectangle and attracts attention. In addition to revising the content and design of the seminar brochure, we developed all IHA communication tools in a new corporate design.
Result
The image of IHA is an expression of a new self-image. The evolutionary development of the brand sharpens its own identity and combines the tried and tested with the new. The perfect balance.
