Transposition
The realignment of the brand included all areas except for the logo, which was to remain unchanged. As a strategic anchor, we developed SüdWasser's dialogue expertise in joint workshops, which applies without restriction to all communication target groups – communities and municipalities, the public, employees. In order to visually underline the independence of the company, we chose a color scheme and a visual language that clearly stood out from those of the parent company Bayernwerk AG. The new claim “Precious things in good hands” makes us aware of the responsibility that SüdWasser assumes as part of its services. The tone of communication is fresh, self-confident and collaborative. The photos were taken by Patrick Reinig.
Result
The new brand identity impresses with its independence, freshness and clarity. It consistently runs through all means of communication – from websites to print and business and fleet equipment to social media. The target groups are addressed about their individual requirements and needs and are given a deep look at the "why" and "how" of SüdWasser's work. The company's services are clearly outlined and presented. The new value proposition clearly positions the company and tells employees how important their work is for the common good.
